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(If you think you might take advantage of the benefits of publishing an email newsletter in the future, why not print out a hard copy of this newsletter and file it away for future reference?)
Advantages Of Publishing An Email Newsletter
The technological power of the Internet makes it possible for anyone with Internet access to become a newsletter publisher with global reach, right from the convenience of their own desktop. Consider some reasons for doing so:
With a web site, your prospects/customers must come to you. Not so with an email newsletter. Convenient delivery right to their email boxes.
It's dirt cheap! No expenses for printing, postage, or long distance phone/fax calls.
You can do mass emailings without spamming -- readers have asked to subscribe.
Your newsletter can be used to remind your prospects and customers of your products and services - or to visit your web site for more details on them.
Any marketer worth his salt knows the importance of repetition with a marketing message. An email newsletter is an ideal way of reminding prospects/customers of your existence. It's a good way to follow up and keep in touch with contacts you've made.
Suppose someone visited your web site and perhaps considered buying one of your products or services. Something came up in their busy life and they forget about it. But your email newsletter lands in their email box, they read it, their interest is piqued, and they end up visiting your web site again and ordering one or more of your products or services.
Some publishers end up profitably selling ad space within their newsletters. For an example, check out: http://ProfitInfo.com/ads.htm.
How To Get 'Tons' of Subscribers For Your Email Newsletter
CAUTION: Make sure you have the time and server space to handle a 'ton' of email messages within a day or so after this technique takes effect. It's quite possible that you'll also get swamped with subscription requests.
What I did to get flooded with email newsletter subscription requests was post an announcement to the NEW-LIST mailing list, which is emailed to thousands of subscribers.
Within the dotted lines below is a copy of the message that I posted to the list, (updated to reflect the existing newsletter format) so you'll have an idea of the format I used. (I just copied the format of another message that was posted.)
After the example I'll explain how you can subscribe to the NEW-LIST announcement list and post an announcement for your own email newsletter.
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(MESSAGE HEADER):
Subject: NEW: ProfitInfo Email Newsletter
To: NEW-LIST@HYPATIA.CS.WISC.EDU
(MESSAGE BODY):
ProfitInfo Email Newsletter via Subscribe@ProfitInfo.com.
This email newsletter is delivered approximately once monthly.
Here you'll discover business success tips, free offers, and business building resources to help you profit - online and off.
A few previous articles include:
*You, Too Can Extract Gold From Information
*How You Can Buy Safely Over The Internet With Your Visa Or
MasterCard
*Have E-Mail Robots Work For You 24 Hrs. A Day
*Creating Your Own Disk-Based Publications
*Using Online Market Research To Grow Your Business
*Profit From The 'Secret' Of The Copycat Principle
To start your FREE E-Mail Subscription to Marty Foley's ProfitInfo Email Newsletter, send a blank email message to: Subscribe@ProfitInfo.com.
****WARNING: INFORMATION IS POWER. NOT BEING INFORMED ABOUT TRUE BUSINESS SUCCESS IS HAZARDOUS TO YOUR BOTTOM LINE!****
Owner: Marty Foley of Victory Ventures
MFoley@ProfitInfo.com
Discover more profit-building resources for your business
success, online and off, at: http://ProfitInfo.com
==========================
That's all there is to it.
To subscribe to the NEW-LIST Mailing List, send email to: LISTSERV@HYPATIA.CS.WISC.EDU. In the body of your email message, type: SUBSCRIBE NEW-LIST
As a follow up to the initial subscription request you send to the Listserver, you'll receive a confirmation message. As the instructions will tell you, all you need to do is hit REPLY and type: "ok" (without the quotation marks) in the body of the message. Don't include any other text, and disable your sig file.
Once subscribed, you might want to wait until you receive some postings of other announcements from the list until you get a feel for the format.
When creating your announcement to post to the NEW-LIST Mailing List, it's just like creating any other effective marketing communication. Be sure to stress the benefits of your newsletter, as you can see that I did in the example above.
It has been interesting to hear about the results some others have had by using my tip. A few were even frustrated because they couldn't keep up with all the subscription requests!
TIP: If you've already announced your email publication to New-List in the past, you can use it again to announce changes to your list, such as if you change the frequency of publication (for example, from monthly to bi-monthly, etc.).
I used it when I changed the name of my newsletter from Global Profit$ Email Newsletter to ProfitInfo Email Newsletter... and harvested another crop of subscribers. You will see other examples of the types of changes you can use as an opportunity to post again once you've been on the list for some time.
Resource Box
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Discover advanced online profit-boosting strategies through
Marty Foley's exclusive members-only web site:
http://ProfitInfo.com/img.htm and in his upcoming manual,
INTERNET MARKETING GOLDMINE. His FREE ProfitInfo Email
Newsletter also reveals tips and resources to build your
Internet profits now. To subscribe: Subscribe@ProfitInfo.com
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